Swim Wales has today announced a multi-year partnership with Speedo, the world’s leading swimwear brand, to provide swimwear and specialist equipment to all aquatic athletes across senior and junior squads.
The deal, which runs for the next seven years across the Commonwealth Games and two Olympic cycles, will see Speedo become the official technical and apparel partner to Swim Wales.
Welsh swimmers will be racing exclusively in Speedo products including caps, goggles and the swimsuits which were worn by 69% of those who won swimming medals won in Tokyo. Out of the pool, athletes will wear Speedo’s eco range, which is part of Speedo’s most sustainable teamwear product offering ever.
Welsh athletes selected to race on GB squads at major international meets will also be fully equipped in Speedo kit after the global brand also announced a partnership with British Swimming.
Simon Rowe, head of global sports marketing at Speedo, said: “There’s no doubt that Swim Wales and British Swimming are in the top tier when it comes to performances on the international stage and we’re incredibly proud to be official partners for what promises to be a successful future. Supporting swimmers from grassroots all the way up to the elite levels across Wales is what Speedo is all about and, with a stacked Team Speedo squad, our commitment to the world of water is clear for all to see.”
Swim Wales Chief Executive Fergus Feeney said: “Speedo are a world leading brand and everyone at Swim Wales is delighted that we are becoming a part of the Speedo family. Speedo are synonymous with success in the pool and this partnership will allow our current crop of world-class athletes and the next generation to maximise their potential in the best swimwear on the planet.
“We cannot wait to see our performance athletes, coaches and staff represent Swim Wales at major events in their new Speedo kit, with the Prince of Wales’s feathers displayed proudly on their racing suits and teamwear.”