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Fergus Feeney

Fergus Feeney

Chief Executive Officer


Fergus Feeney is Chief Executive Officer of Swim Wales and a member of the company’s board of directors.  He joined Swim Wales in 2016, bringing more than 20 years of executive management and high profile corporate change management experience to his role with the company.

Fergus specialises in leading business transformation and effective operational delivery and has worked internationally between the UK, US, Europe, Middle East and Asia. 

Past employers and clients include – CMC Partnership, Roche Pharmaceutical, The Royal Mint, HM Treasury, MoD, MoJ, Home Office, DCMS, LOCOG, IOC, Mitel, The Ryder Cup 2010, Deloitte, Fujitsu, Marks & Spencer, Panasonic, Bosch, Nokia, Orange & AT&T.

Fergus manages corporate direction and strategy at Swim Wales, facilitating company activity in consulting, sales, marketing, partnerships, alliances and channel support. He also represents Wales on the British Swimming Board of Directors and is an elected Non-Executive of the Welsh Sports Association advising Welsh Government on Sport policy. 

Fergus has developed a clear understanding of how sport contributes to the wellbeing of people in Wales through education, health and communities policy, and has worked to share Swim Wales’ strategy and vision with customers, partners, stakeholders, and investors.